# Global Majority Data Insights

We gather primary data from hard-to-reach communities, through a verified network of 3,000+ on-the-ground journalists and experts across 100 countries.

## Primary data gathering

- Multilingual reach
- Weeks, not months

**3,000+**  
Journalists use Egab to find experts for their stories

**100+**  
Countries across the Global Majority

**4**  
Primary languages: Arabic, English, French, Spanish

## Why This Matters

Whether you're shaping global health policy, assessing market opportunities, or conducting stakeholder consultations, you need primary data from communities that are difficult to reach. Getting quality responses from the right people across the Global Majority requires local trust, language access, and on-the-ground relationships.

Our journalists and verified experts are trusted, on-the-ground connectors who reach the people others can't, from policymakers and civil society leaders to consumers, business owners, and grassroots communities.

## What We Offer

- **Survey Distribution & Data Collection**  
  Large-scale quantitative data gathering across multiple countries and languages, from stakeholder consultations to market and consumer research.

- **Focus Groups**  
  Qualitative discussions with targeted stakeholder groups, recruited and facilitated through our on-the-ground network.

- **Expert Interviews**  
  One-on-one interviews with verified specialists from our Global Majority Expert Network.

Our in-house research team, led by a PhD-qualified methodologist, designs tailored research instruments or works with yours. End-to-end, from methodology to verified data.

## How it Works

1. **Research Design & Scoping**  
   Share your objectives. Our research team designs the methodology, or adapts yours, and maps the right network segments to your target geographies and respondent profiles.

2. **Network Mobilisation**  
   We activate journalists and experts in your target regions to distribute surveys, recruit participants, and facilitate interviews.

3. **Collection & Verification**  
   Responses are collected through our platform and verified for quality, completeness, and respondent authenticity.

4. **Delivery**  
   You receive cleaned, verified datasets with demographic breakdowns and summary analysis, ready for your reporting and decision-making.

## Ideal For

- NGOs & International Organisations
- Development Agencies
- Foundations & Philanthropies
- Consulting & Research Firms
- Academic Institutions
- Corporate Strategy Teams

## Case Study: Amref Health Africa

> "We partnered with Egab to support a continent-wide global health reform consultation, with a specific focus on reaching stakeholders across North Africa. Within just two weeks, drawing on its strong network of local journalists and media partners, Egab successfully mobilised more than 200 high-quality survey responses from seven countries.  
>  
>  Their approach enabled us to reach a diverse and credible mix of respondents, including government officials, civil society, academics, youth, and women leaders across Arabic, English, and French contexts. Egab was professional, highly responsive, and deeply attuned to the regional and cultural nuances required for meaningful engagement. They delivered exactly what we needed under tight timelines, and I would confidently recommend them to organisations seeking to gather primary insights from hard-to-reach global majority communities."  
>  
> **Erick Achola**  
> **‍** Communications Manager, Amref Health Africa

## Who's Behind Egab's Data Insights

Egab was founded by Dina Aboughazala, a former BBC journalist who spent 15 years working inside the international news ecosystem and saw firsthand how voices from the Global South were systematically underrepresented in global reporting.

**Dina Aboughazala**  
CEO & Founder

**Sara El-Khalili**  
COO

**Nada El-Kouny, PhD**  
Project Manager

Since launching, Egab has helped publish 1,000+ stories in outlets including The Guardian, BBC, CNN, Al Jazeera, and Euronews, working with a network of 2,700+ journalists across Africa, Asia, Latin America, and the Middle East.

Egab is backed by Google News Initiative, 500 Global, Media Development Investment Fund, and Den VC.